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Media Article

‘I call it sauna head – your ego disappears’: how the UK got hooked on heat

From The Guardian article...

Although we think of modern-day sauna culture as Scandinavian, it’s actually an ancient British practice, with the oldest archaeological evidence found near Stonehenge, as well as a bronze age sauna on Westray, Orkney. But in Britain, saunas have often been seen as naff add-ons to resorts or leisure centres.

Now that’s changing. In the last two years, “at least 50 ‘new wave’ UK saunas are either already up and running or being built, with many more in various stages of planning”, says the British Sauna Society founder Mika Meskanen.

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Media Article

The rise of the seaside sauna — and the other trends to know

From The Times article:

Planning a staycation?

We might not be able to manage Mediterranean water temperatures in the UK, but wild swimming is getting warmer — thanks to the beachside

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Newspaper Article

I’ve found the UK’s most underrated coastal break

From the article in the Times...

This surprisingly cool seaside resort was once an 18th-century wellness hotspot — now the town is home to beach saunas, great galleries and fine dining.

Cold-water plunges have long been shown to boost dopamine and endorphin levels, something I’m desperately in need of when the days get shorter. The town’s pop-up sauna Fire, Salt and Sea makes the prospect much more appealing, knowing you can dry off and warm up instantly. You can book a private session but I loved the community slot for the chance conversations with our sauna mates. Topics included sober nights out, family relationships and the cost of parking. From the window you can watch the waves crashing onto an empty shore that stretches for miles.

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